Magdeburg
Six years ago, the Allee-Center built by the Hamburg-based ECE Group opened its doors at the heart of the state capital of Magdeburg. And the people of Magdeburg had heated discussions about whether the new shopping center with 110 shops would harm the existing city centre retail trade. I myself was one of the sceptics. While there were a total 90,000 square metres of retail sales area in Magdeburg in 1990, this figure had already increased to a massive 585,000 square metres by 2000. But today I'm quite happy to admit that I was wrong: since the Allee-Center was opened Magdeburg city centre has become the most popular shopping destination in the entire region with its population of around 900,000. We can now compete on a more equal footing with Braunschweig, Halle or Leipzig. Very few people in Magdeburg and the surrounding region are still willing to spend time travelling to these cities to go shopping. Particularly as they have a wide range of goods and services right on their doorstep.
Arno Frommhagen, Chairman of the Association of Magdeburg City Centre Retailers (October 2004)
The Allee-Center in Magdeburg opened in 1998, and handicapped people can shop there without any problems. Spacious lifts with operating panels that are conveniently placed for those in wheelchairs, a wide mall, disabled toilets. no barriers of any kind and helpful employees make shopping a lot easier. I'm happy that we have this shopping center.
Hans-Peter Pischner, Disability Officer for Magdeburg, the state capital